a bússola estratégica para startups no século XXI

Enquanto o ecossistema de inovação tradicionalmente celebra growth hacking, valuation e scale, um novo acrônimo está redefinindo os pilares do sucesso empresarial: ESG (Environmental, Social, and Governance). Longe de ser um modismo corporativo ou uma mera estratégia de marketing, a compreensão, implementação e prática robusta dos conceitos de ESG emergem como a bússola estratégica para startups que almejam não apenas sobreviver, mas prosperar na economia do século XXI.

Mais do que nunca, investidores, consumidores e talentos estão alinhando seus valores com suas carteiras e escolhas profissionais. Startups que ignoram esta mudança paradigmática arriscam-se a ficar para trás, perdendo capital, clientes e colaboradores cruciais. Integrar o ESG desde a fase embrionária não é um custo; é um investimento no DNA da empresa, construindo resiliência e legitimidade duradouras.

O Tripé da Vantagem Competitiva

1. Ambiental (E – Environmental):Para uma startup, a agenda ambiental vai além de simplesmente reciclar lixo. Significa incorporar a sustentabilidade no próprio modelo de negócio. Seja uma fintech que facilita investimentos verdes, uma foodtech combatendo o desperdício de alimentos ou uma logística que otimiza rotas para reduzir emissões, a inovação é a maior aliada da ecoeficiência. Startups ágeis podem construir operações com baixo carbono desde o dia zero, uma vantagem imensa sobre corporações estabelecidas que enfrentam custos astronômicos para descarbonizar suas operações.

2. Social (S – Social):O pilar social refere-se ao relacionamento da startup com seus colaboradores, clientes, fornecedores e a comunidade onde está inserida. Em um mercado competitivo por talentos, especialmente na tech, uma cultura organizacional diversa, inclusiva e que promove o bem-estar é um ímã para os melhores profissionais. Práticas justas de remuneração, canais éticos para denúncias e um produto ou serviço que gere impacto social positivo são poderosos diferenciadores que constroem confiança e lealdade.

3. Governança (G – Governance):Governança é frequentemente o pilar mais negligenciado por startups, mas é a base que sustenta os outros dois. Envolve transparência, ética nos negócios, compliance e estruturação de conselhos diversos. Para uma startup, boa governança significa criar mecanismos contra vieses em algoritmos, assegurar a privacidade de dados dos usuários e estabelecer uma liderança accountable. Isso não apenas atrai investidores sérios (cujos fundos estão cada vez mais atrelados a critérios ESG) como também previne crises futuras, escândalos e processos judiciais.

Por que Implementar o ESG Agora e não Depois?

A maior vantagem de uma startup é sua capacidade de começar do zero. Implementar práticas de ESG na fase de ideação ou early-stage é infinitamente mais fácil e barato do que tentar retrofitá-las em uma empresa madura. É como codificar um software: corrigir um bug na base é simples; tentar consertar um sistema complexo e operacional é um pesadelo.

Investidores de venture capital (VC) estão priorizando portfólios alinhados ao ESG. Um pitch que demonstra um modelo de negócio consciente e bem governado tem mais chances de fechar uma rodada de investimento. Os chamados “impact investors” e fundos dedicados a ESG estão em crescimento exponencial, buscando oportunidades que combinem retorno financeiro com impacto positivo mensurável.

Do Discurso à Prática: Como Começar?

A implementação não precisa ser assustadora. Pode começar com pequenos passos:

Autodiagnóstico: Faça um raio-X dos seus processos atuais. Onde estão seus maiores impactos? Quem são seus stakeholders?

Defina Metas Tangíveis: Em vez de “ser verde”, estabeleça “reduzir o uso de plástico no escritório em 50% em 6 meses” ou “atingir 40% de mulheres em cargos de liderança em 2 anos”.

Transparência: Comunique seus progressos e, igualmente importante, seus desafios. A autenticidade gera credibilidade.

Integre na Cultura: Faça do ESG um valor central, não uma campanha isolada. Todos os colaboradores devem entender sua importância.

Conclusão: A Única Opção é Sustentável

O movimento ESG não é uma tendência passageira. É a materialização de uma nova consciência de mercado. Para as startups, que são por natureza agentes de mudança, abraçar o ESG é uma oportunidade de liderar esta transformação, construindo negócios que são lucrativos porque são responsáveis. No longo prazo, empresas que operam em harmonia com o planeta e a sociedade não serão apenas as mais admiradas, mas as únicas que verdadeiramente perdurarão. O futuro pertence àqueles que começam a construí-lo hoje.

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0!==document.mozHidden?(e.hidden="mozHidden",e.visibilityChange="mozvisibilitychange"):void 0!==document.webkitHidden&&(e.hidden="webkitHidden",e.visibilityChange="webkitvisibilitychange"),e.autoPlay=a.proxy(e.autoPlay,e),e.autoPlayClear=a.proxy(e.autoPlayClear,e),e.changeSlide=a.proxy(e.changeSlide,e),e.clickHandler=a.proxy(e.clickHandler,e),e.selectHandler=a.proxy(e.selectHandler,e),e.setPosition=a.proxy(e.setPosition,e),e.swipeHandler=a.proxy(e.swipeHandler,e),e.dragHandler=a.proxy(e.dragHandler,e),e.keyHandler=a.proxy(e.keyHandler,e),e.autoPlayIterator=a.proxy(e.autoPlayIterator,e),e.instanceUid=b++,e.htmlExpr=/^(?:s*(<(wW)+>)(^>)*)$/,e.registerBreakpoints(),e.init(!0),e.checkResponsive(!0)}var b=0;return c}(),b.prototype.addSlide=b.prototype.slickAdd=function(b,c,d){var e=this;if("boolean"==typeof c)d=c,c=null;else if(c<0||c>=e.slideCount)return!1;e.unload(),"number"==typeof c?0===c&&0===e.$slides.length?a(b).appendTo(e.$slideTrack):d?a(b).insertBefore(e.$slides.eq(c)):a(b).insertAfter(e.$slides.eq(c)):!0===d?a(b).prependTo(e.$slideTrack):a(b).appendTo(e.$slideTrack),e.$slides=e.$slideTrack.children(this.options.slide),e.$slideTrack.children(this.options.slide).detach(),e.$slideTrack.append(e.$slides),e.$slides.each(function(b,c){a(c).attr("data-slick-index",b)}),e.$slidesCache=e.$slides,e.reinit()},b.prototype.animateHeight=function(){var a=this;if(1===a.options.slidesToShow&&!0===a.options.adaptiveHeight&&!1===a.options.vertical){var b=a.$slides.eq(a.currentSlide).outerHeight(!0);a.$list.animate({height:b},a.options.speed)}},b.prototype.animateSlide=function(b,c){var d={},e=this;e.animateHeight(),!0===e.options.rtl&&!1===e.options.vertical&&(b=-b),!1===e.transformsEnabled?!1===e.options.vertical?e.$slideTrack.animate({left:b},e.options.speed,e.options.easing,c):e.$slideTrack.animate({top:b},e.options.speed,e.options.easing,c):!1===e.cssTransitions?(!0===e.options.rtl&&(e.currentLeft=-e.currentLeft),a({animStart:e.currentLeft}).animate({animStart:b},{duration:e.options.speed,easing:e.options.easing,step:function(a){a=Math.ceil(a),!1===e.options.vertical?(d(e.animType)="translate("+a+"px, 0px)",e.$slideTrack.css(d)):(d(e.animType)="translate(0px,"+a+"px)",e.$slideTrack.css(d))},complete:function(){c&&c.call()}})):(e.applyTransition(),b=Math.ceil(b),!1===e.options.vertical?d(e.animType)="translate3d("+b+"px, 0px, 0px)":d(e.animType)="translate3d(0px,"+b+"px, 0px)",e.$slideTrack.css(d),c&&setTimeout(function(){e.disableTransition(),c.call()},e.options.speed))},b.prototype.asNavFor=function(b){var c=this,d=c.options.asNavFor;d&&null!==d&&(d=a(d).not(c.$slider)),null!==d&&"object"==typeof d&&d.each(function(){var c=a(this).slick("getSlick");c.unslicked||c.slideHandler(b,!0)})},b.prototype.applyTransition=function(a){var b=this,c={};!1===b.options.fade?c(b.transitionType)=b.transformType+" "+b.options.speed+"ms "+b.options.cssEase:c(b.transitionType)="opacity "+b.options.speed+"ms "+b.options.cssEase,!1===b.options.fade?b.$slideTrack.css(c):b.$slides.eq(a).css(c)},b.prototype.autoPlay=function(){var a=this;a.autoPlayTimer&&clearInterval(a.autoPlayTimer),a.slideCount>a.options.slidesToShow&&!0!==a.paused&&(a.autoPlayTimer=setInterval(a.autoPlayIterator,a.options.autoplaySpeed))},b.prototype.autoPlayClear=function(){var a=this;a.autoPlayTimer&&clearInterval(a.autoPlayTimer)},b.prototype.autoPlayIterator=function(){var a=this;!1===a.options.infinite?1===a.direction?(a.currentSlide+1===a.slideCount-1&&(a.direction=0),a.slideHandler(a.currentSlide+a.options.slidesToScroll)):(a.currentSlide-1==0&&(a.direction=1),a.slideHandler(a.currentSlide-a.options.slidesToScroll)):a.slideHandler(a.currentSlide+a.options.slidesToScroll)},b.prototype.buildArrows=function(){var b=this;!0===b.options.arrows&&(b.$prevArrow=a(b.options.prevArrow).addClass("slick-arrow"),b.$nextArrow=a(b.options.nextArrow).addClass("slick-arrow"),b.slideCount>b.options.slidesToShow?(b.$prevArrow.removeClass("slick-hidden").removeAttr("aria-hidden tabindex"),b.$nextArrow.removeClass("slick-hidden").removeAttr("aria-hidden tabindex"),b.htmlExpr.test(b.options.prevArrow)&&b.$prevArrow.prependTo(b.options.appendArrows),b.htmlExpr.test(b.options.nextArrow)&&b.$nextArrow.appendTo(b.options.appendArrows),!0!==b.options.infinite&&b.$prevArrow.addClass("slick-disabled").attr("aria-disabled","true")):b.$prevArrow.add(b.$nextArrow).addClass("slick-hidden").attr({"aria-disabled":"true",tabindex:"-1"}))},b.prototype.buildDots=function(){var c,d,b=this;if(!0===b.options.dots&&b.slideCount>b.options.slidesToShow){for(d='

"+b.options.customPaging.call(this,b,c)+"

";d+="

",b.$dots=a(d).appendTo(b.options.appendDots),b.$dots.find("li").first().addClass("slick-active").attr("aria-hidden","false")}},b.prototype.buildOut=function(){var b=this;b.$slides=b.$slider.children(b.options.slide+":not(.slick-cloned)").addClass("slick-slide"),b.slideCount=b.$slides.length,b.$slides.each(function(b,c){a(c).attr("data-slick-index",b).data("originalStyling",a(c).attr("style")||"")}),b.$slider.addClass("slick-slider"),b.$slideTrack=0===b.slideCount?a('

').appendTo(b.$slider):b.$slides.wrapAll('

').parent(),b.$list=b.$slideTrack.wrap('

').parent(),b.$slideTrack.css("opacity",0),!0!==b.options.centerMode&&!0!==b.options.swipeToSlide||(b.options.slidesToScroll=1),a("img(data-lazy)",b.$slider).not("(src)").addClass("slick-loading"),b.setupInfinite(),b.buildArrows(),b.buildDots(),b.updateDots(),b.setSlideClasses("number"==typeof b.currentSlide?b.currentSlide:0),!0===b.options.draggable&&b.$list.addClass("draggable")},b.prototype.buildRows=function(){var b,c,d,e,f,g,h,a=this;if(e=document.createDocumentFragment(),g=a.$slider.children(),a.options.rows>1){for(h=a.options.slidesPerRow*a.options.rows,f=Math.ceil(g.length/h),b=0;bd.breakpoints(e)&&(f=d.breakpoints(e)));null!==f?null!==d.activeBreakpoint?(f!==d.activeBreakpoint||c)&&(d.activeBreakpoint=f,"unslick"===d.breakpointSettings(f)?d.unslick(f):(d.options=a.extend({},d.originalSettings,d.breakpointSettings(f)),!0===b&&(d.currentSlide=d.options.initialSlide),d.refresh(b)),h=f):(d.activeBreakpoint=f,"unslick"===d.breakpointSettings(f)?d.unslick(f):(d.options=a.extend({},d.originalSettings,d.breakpointSettings(f)),!0===b&&(d.currentSlide=d.options.initialSlide),d.refresh(b)),h=f):null!==d.activeBreakpoint&&(d.activeBreakpoint=null,d.options=d.originalSettings,!0===b&&(d.currentSlide=d.options.initialSlide),d.refresh(b),h=f),b||!1===h||d.$slider.trigger("breakpoint",(d,h))}},b.prototype.changeSlide=function(b,c){var f,g,h,d=this,e=a(b.target);switch(e.is("a")&&b.preventDefault(),e.is("li")||(e=e.closest("li")),h=d.slideCount%d.options.slidesToScroll!=0,f=h?0:(d.slideCount-d.currentSlide)%d.options.slidesToScroll,b.data.message){case"previous":g=0===f?d.options.slidesToScroll:d.options.slidesToShow-f,d.slideCount>d.options.slidesToShow&&d.slideHandler(d.currentSlide-g,!1,c);break;case"next":g=0===f?d.options.slidesToScroll:f,d.slideCount>d.options.slidesToShow&&d.slideHandler(d.currentSlide+g,!1,c);break;case"index":var i=0===b.data.index?0:b.data.index||e.index()*d.options.slidesToScroll;d.slideHandler(d.checkNavigable(i),!1,c),e.children().trigger("focus");break;default:return}},b.prototype.checkNavigable=function(a){var c,d,b=this;if(c=b.getNavigableIndexes(),d=0,a>c(c.length-1))a=c(c.length-1);else for(var e in c){if(ab.options.slidesToShow&&(b.$prevArrow&&b.$prevArrow.off("click.slick",b.changeSlide),b.$nextArrow&&b.$nextArrow.off("click.slick",b.changeSlide)),b.$list.off("touchstart.slick mousedown.slick",b.swipeHandler),b.$list.off("touchmove.slick mousemove.slick",b.swipeHandler),b.$list.off("touchend.slick mouseup.slick",b.swipeHandler),b.$list.off("touchcancel.slick mouseleave.slick",b.swipeHandler),b.$list.off("click.slick",b.clickHandler),a(document).off(b.visibilityChange,b.visibility),b.$list.off("mouseenter.slick",a.proxy(b.setPaused,b,!0)),b.$list.off("mouseleave.slick",a.proxy(b.setPaused,b,!1)),!0===b.options.accessibility&&b.$list.off("keydown.slick",b.keyHandler),!0===b.options.focusOnSelect&&a(b.$slideTrack).children().off("click.slick",b.selectHandler),a(window).off("orientationchange.slick.slick-"+b.instanceUid,b.orientationChange),a(window).off("resize.slick.slick-"+b.instanceUid,b.resize),a("(draggable!=true)",b.$slideTrack).off("dragstart",b.preventDefault),a(window).off("load.slick.slick-"+b.instanceUid,b.setPosition),a(document).off("ready.slick.slick-"+b.instanceUid,b.setPosition)},b.prototype.cleanUpRows=function(){var b,a=this;a.options.rows>1&&(b=a.$slides.children().children(),b.removeAttr("style"),a.$slider.html(b))},b.prototype.clickHandler=function(a){!1===this.shouldClick&&(a.stopImmediatePropagation(),a.stopPropagation(),a.preventDefault())},b.prototype.destroy=function(b){var c=this;c.autoPlayClear(),c.touchObject={},c.cleanUpEvents(),a(".slick-cloned",c.$slider).detach(),c.$dots&&c.$dots.remove(),c.$prevArrow&&c.$prevArrow.length&&(c.$prevArrow.removeClass("slick-disabled slick-arrow slick-hidden").removeAttr("aria-hidden aria-disabled tabindex").css("display",""),c.htmlExpr.test(c.options.prevArrow)&&c.$prevArrow.remove()),c.$nextArrow&&c.$nextArrow.length&&(c.$nextArrow.removeClass("slick-disabled slick-arrow slick-hidden").removeAttr("aria-hidden aria-disabled tabindex").css("display",""),c.htmlExpr.test(c.options.nextArrow)&&c.$nextArrow.remove()),c.$slides&&(c.$slides.removeClass("slick-slide slick-active slick-center slick-visible slick-current").removeAttr("aria-hidden").removeAttr("data-slick-index").each(function(){a(this).attr("style",a(this).data("originalStyling"))}),c.$slideTrack.children(this.options.slide).detach(),c.$slideTrack.detach(),c.$list.detach(),c.$slider.append(c.$slides)),c.cleanUpRows(),c.$slider.removeClass("slick-slider"),c.$slider.removeClass("slick-initialized"),c.unslicked=!0,b||c.$slider.trigger("destroy",(c))},b.prototype.disableTransition=function(a){var b=this,c={};c(b.transitionType)="",!1===b.options.fade?b.$slideTrack.css(c):b.$slides.eq(a).css(c)},b.prototype.fadeSlide=function(a,b){var c=this;!1===c.cssTransitions?(c.$slides.eq(a).css({zIndex:c.options.zIndex}),c.$slides.eq(a).animate({opacity:1},c.options.speed,c.options.easing,b)):(c.applyTransition(a),c.$slides.eq(a).css({opacity:1,zIndex:c.options.zIndex}),b&&setTimeout(function(){c.disableTransition(a),b.call()},c.options.speed))},b.prototype.fadeSlideOut=function(a){var b=this;!1===b.cssTransitions?b.$slides.eq(a).animate({opacity:0,zIndex:b.options.zIndex-2},b.options.speed,b.options.easing):(b.applyTransition(a),b.$slides.eq(a).css({opacity:0,zIndex:b.options.zIndex-2}))},b.prototype.filterSlides=b.prototype.slickFilter=function(a){var b=this;null!==a&&(b.$slidesCache=b.$slides,b.unload(),b.$slideTrack.children(this.options.slide).detach(),b.$slidesCache.filter(a).appendTo(b.$slideTrack),b.reinit())},b.prototype.getCurrent=b.prototype.slickCurrentSlide=function(){return this.currentSlide},b.prototype.getDotCount=function(){var a=this,b=0,c=0,d=0;if(!0===a.options.infinite)for(;bb.options.slidesToShow&&(b.slideOffset=b.slideWidth*b.options.slidesToShow*-1,e=d*b.options.slidesToShow*-1),b.slideCount%b.options.slidesToScroll!=0&&a+b.options.slidesToScroll>b.slideCount&&b.slideCount>b.options.slidesToShow&&(a>b.slideCount?(b.slideOffset=(b.options.slidesToShow-(a-b.slideCount))*b.slideWidth*-1,e=(b.options.slidesToShow-(a-b.slideCount))*d*-1):(b.slideOffset=b.slideCount%b.options.slidesToScroll*b.slideWidth*-1,e=b.slideCount%b.options.slidesToScroll*d*-1))):a+b.options.slidesToShow>b.slideCount&&(b.slideOffset=(a+b.options.slidesToShow-b.slideCount)*b.slideWidth,e=(a+b.options.slidesToShow-b.slideCount)*d),b.slideCount<=b.options.slidesToShow&&(b.slideOffset=0,e=0),!0===b.options.centerMode&&!0===b.options.infinite?b.slideOffset+=b.slideWidth*Math.floor(b.options.slidesToShow/2)-b.slideWidth:!0===b.options.centerMode&&(b.slideOffset=0,b.slideOffset+=b.slideWidth*Math.floor(b.options.slidesToShow/2)),c=!1===b.options.vertical?a*b.slideWidth*-1+b.slideOffset:a*d*-1+e,!0===b.options.variableWidth&&(f=b.slideCount<=b.options.slidesToShow||!1===b.options.infinite?b.$slideTrack.children(".slick-slide").eq(a):b.$slideTrack.children(".slick-slide").eq(a+b.options.slidesToShow),c=!0===b.options.rtl?f(0)?-1*(b.$slideTrack.width()-f(0).offsetLeft-f.width()):0:f(0)?-1*f(0).offsetLeft:0,!0===b.options.centerMode&&(f=b.slideCount<=b.options.slidesToShow||!1===b.options.infinite?b.$slideTrack.children(".slick-slide").eq(a):b.$slideTrack.children(".slick-slide").eq(a+b.options.slidesToShow+1),c=!0===b.options.rtl?f(0)?-1*(b.$slideTrack.width()-f(0).offsetLeft-f.width()):0:f(0)?-1*f(0).offsetLeft:0,c+=(b.$list.width()-f.outerWidth())/2)),c},b.prototype.getOption=b.prototype.slickGetOption=function(a){return this.options(a)},b.prototype.getNavigableIndexes=function(){var e,a=this,b=0,c=0,d=();for(!1===a.options.infinite?e=a.slideCount:(b=-1*a.options.slidesToScroll,c=-1*a.options.slidesToScroll,e=2*a.slideCount);b-1*b.swipeLeft)return d=f,!1}),Math.abs(a(d).attr("data-slick-index")-b.currentSlide)||1):b.options.slidesToScroll},b.prototype.goTo=b.prototype.slickGoTo=function(a,b){this.changeSlide({data:{message:"index",index:parseInt(a)}},b)},b.prototype.init=function(b){var c=this;a(c.$slider).hasClass("slick-initialized")||(a(c.$slider).addClass("slick-initialized"),c.buildRows(),c.buildOut(),c.setProps(),c.startLoad(),c.loadSlider(),c.initializeEvents(),c.updateArrows(),c.updateDots()),b&&c.$slider.trigger("init",(c)),!0===c.options.accessibility&&c.initADA()},b.prototype.initArrowEvents=function(){var a=this;!0===a.options.arrows&&a.slideCount>a.options.slidesToShow&&(a.$prevArrow.on("click.slick",{message:"previous"},a.changeSlide),a.$nextArrow.on("click.slick",{message:"next"},a.changeSlide))},b.prototype.initDotEvents=function(){var b=this;!0===b.options.dots&&b.slideCount>b.options.slidesToShow&&a("li",b.$dots).on("click.slick",{message:"index"},b.changeSlide),!0===b.options.dots&&!0===b.options.pauseOnDotsHover&&!0===b.options.autoplay&&a("li",b.$dots).on("mouseenter.slick",a.proxy(b.setPaused,b,!0)).on("mouseleave.slick",a.proxy(b.setPaused,b,!1))},b.prototype.initializeEvents=function(){var b=this;b.initArrowEvents(),b.initDotEvents(),b.$list.on("touchstart.slick mousedown.slick",{action:"start"},b.swipeHandler),b.$list.on("touchmove.slick mousemove.slick",{action:"move"},b.swipeHandler),b.$list.on("touchend.slick mouseup.slick",{action:"end"},b.swipeHandler),b.$list.on("touchcancel.slick mouseleave.slick",{action:"end"},b.swipeHandler),b.$list.on("click.slick",b.clickHandler),a(document).on(b.visibilityChange,a.proxy(b.visibility,b)),b.$list.on("mouseenter.slick",a.proxy(b.setPaused,b,!0)),b.$list.on("mouseleave.slick",a.proxy(b.setPaused,b,!1)),!0===b.options.accessibility&&b.$list.on("keydown.slick",b.keyHandler),!0===b.options.focusOnSelect&&a(b.$slideTrack).children().on("click.slick",b.selectHandler),a(window).on("orientationchange.slick.slick-"+b.instanceUid,a.proxy(b.orientationChange,b)),a(window).on("resize.slick.slick-"+b.instanceUid,a.proxy(b.resize,b)),a("(draggable!=true)",b.$slideTrack).on("dragstart",b.preventDefault),a(window).on("load.slick.slick-"+b.instanceUid,b.setPosition),a(document).on("ready.slick.slick-"+b.instanceUid,b.setPosition)},b.prototype.initUI=function(){var a=this;!0===a.options.arrows&&a.slideCount>a.options.slidesToShow&&(a.$prevArrow.show(),a.$nextArrow.show()),!0===a.options.dots&&a.slideCount>a.options.slidesToShow&&a.$dots.show(),!0===a.options.autoplay&&a.autoPlay()},b.prototype.keyHandler=function(a){var b=this;a.target.tagName.match("TEXTAREA|INPUT|SELECT")||(37===a.keyCode&&!0===b.options.accessibility?b.changeSlide({data:{message:"previous"}}):39===a.keyCode&&!0===b.options.accessibility&&b.changeSlide({data:{message:"next"}}))},b.prototype.lazyLoad=function(){function g(b){a("img(data-lazy)",b).each(function(){var b=a(this),c=a(this).attr("data-lazy"),d=document.createElement("img");d.onload=function(){b.animate({opacity:0},100,function(){b.attr("src",c).animate({opacity:1},200,function(){b.removeAttr("data-lazy").removeClass("slick-loading")})})},d.src=c})}var c,d,e,f,b=this;!0===b.options.centerMode?!0===b.options.infinite?(e=b.currentSlide+(b.options.slidesToShow/2+1),f=e+b.options.slidesToShow+2):(e=Math.max(0,b.currentSlide-(b.options.slidesToShow/2+1)),f=b.options.slidesToShow/2+1+2+b.currentSlide):(e=b.options.infinite?b.options.slidesToShow+b.currentSlide:b.currentSlide,f=e+b.options.slidesToShow,!0===b.options.fade&&(e>0&&e--,f<=b.slideCount&&f++)),c=b.$slider.find(".slick-slide").slice(e,f),g(c),b.slideCount<=b.options.slidesToShow?(d=b.$slider.find(".slick-slide"),g(d)):b.currentSlide>=b.slideCount-b.options.slidesToShow?(d=b.$slider.find(".slick-cloned").slice(0,b.options.slidesToShow),g(d)):0===b.currentSlide&&(d=b.$slider.find(".slick-cloned").slice(-1*b.options.slidesToShow),g(d))},b.prototype.loadSlider=function(){var a=this;a.setPosition(),a.$slideTrack.css({opacity:1}),a.$slider.removeClass("slick-loading"),a.initUI(),"progressive"===a.options.lazyLoad&&a.progressiveLazyLoad()},b.prototype.next=b.prototype.slickNext=function(){this.changeSlide({data:{message:"next"}})},b.prototype.orientationChange=function(){var a=this;a.checkResponsive(),a.setPosition()},b.prototype.pause=b.prototype.slickPause=function(){var a=this;a.autoPlayClear(),a.paused=!0},b.prototype.play=b.prototype.slickPlay=function(){var a=this;a.paused=!1,a.autoPlay()},b.prototype.postSlide=function(a){var b=this;b.$slider.trigger("afterChange",(b,a)),b.animating=!1,b.setPosition(),b.swipeLeft=null,!0===b.options.autoplay&&!1===b.paused&&b.autoPlay(),!0===b.options.accessibility&&b.initADA()},b.prototype.prev=b.prototype.slickPrev=function(){this.changeSlide({data:{message:"previous"}})},b.prototype.preventDefault=function(a){a.preventDefault()},b.prototype.progressiveLazyLoad=function(){var c,d,b=this;(c=a("img(data-lazy)",b.$slider).length)>0&&(d=a("img(data-lazy)",b.$slider).first(),d.attr("src",null),d.attr("src",d.attr("data-lazy")).removeClass("slick-loading").load(function(){d.removeAttr("data-lazy"),b.progressiveLazyLoad(),!0===b.options.adaptiveHeight&&b.setPosition()}).error(function(){d.removeAttr("data-lazy"),b.progressiveLazyLoad()}))},b.prototype.refresh=function(b){var d,e,c=this;e=c.slideCount-c.options.slidesToShow,c.options.infinite||(c.slideCount<=c.options.slidesToShow?c.currentSlide=0:c.currentSlide>e&&(c.currentSlide=e)),d=c.currentSlide,c.destroy(!0),a.extend(c,c.initials,{currentSlide:d}),c.init(),b||c.changeSlide({data:{message:"index",index:d}},!1)},b.prototype.registerBreakpoints=function(){var c,d,e,b=this,f=b.options.responsive||null;if("array"===a.type(f)&&f.length){b.respondTo=b.options.respondTo||"window";for(c in f)if(e=b.breakpoints.length-1,d=f(c).breakpoint,f.hasOwnProperty(c)){for(;e>=0;)b.breakpoints(e)&&b.breakpoints(e)===d&&b.breakpoints.splice(e,1),e--;b.breakpoints.push(d),b.breakpointSettings(d)=f(c).settings}b.breakpoints.sort(function(a,c){return b.options.mobileFirst?a-c:c-a})}},b.prototype.reinit=function(){var b=this;b.$slides=b.$slideTrack.children(b.options.slide).addClass("slick-slide"),b.slideCount=b.$slides.length,b.currentSlide>=b.slideCount&&0!==b.currentSlide&&(b.currentSlide=b.currentSlide-b.options.slidesToScroll),b.slideCount<=b.options.slidesToShow&&(b.currentSlide=0),b.registerBreakpoints(),b.setProps(),b.setupInfinite(),b.buildArrows(),b.updateArrows(),b.initArrowEvents(),b.buildDots(),b.updateDots(),b.initDotEvents(),b.checkResponsive(!1,!0),!0===b.options.focusOnSelect&&a(b.$slideTrack).children().on("click.slick",b.selectHandler),b.setSlideClasses(0),b.setPosition(),b.$slider.trigger("reInit",(b)),!0===b.options.autoplay&&b.focusHandler()},b.prototype.resize=function(){var b=this;a(window).width()!==b.windowWidth&&(clearTimeout(b.windowDelay),b.windowDelay=window.setTimeout(function(){b.windowWidth=a(window).width(),b.checkResponsive(),b.unslicked||b.setPosition()},50))},b.prototype.removeSlide=b.prototype.slickRemove=function(a,b,c){var d=this;if("boolean"==typeof a?(b=a,a=!0===b?0:d.slideCount-1):a=!0===b?--a:a,d.slideCount<1||a<0||a>d.slideCount-1)return!1;d.unload(),!0===c?d.$slideTrack.children().remove():d.$slideTrack.children(this.options.slide).eq(a).remove(),d.$slides=d.$slideTrack.children(this.options.slide),d.$slideTrack.children(this.options.slide).detach(),d.$slideTrack.append(d.$slides),d.$slidesCache=d.$slides,d.reinit()},b.prototype.setCSS=function(a){var d,e,b=this,c={};!0===b.options.rtl&&(a=-a),d="left"==b.positionProp?Math.ceil(a)+"px":"0px",e="top"==b.positionProp?Math.ceil(a)+"px":"0px",c(b.positionProp)=a,!1===b.transformsEnabled?b.$slideTrack.css(c):(c={},!1===b.cssTransitions?(c(b.animType)="translate("+d+", "+e+")",b.$slideTrack.css(c)):(c(b.animType)="translate3d("+d+", "+e+", 0px)",b.$slideTrack.css(c)))},b.prototype.setDimensions=function(){var a=this;!1===a.options.vertical?!0===a.options.centerMode&&a.$list.css({padding:"0px "+a.options.centerPadding}):(a.$list.height(a.$slides.first().outerHeight(!0)*a.options.slidesToShow),!0===a.options.centerMode&&a.$list.css({padding:a.options.centerPadding+" 0px"})),a.listWidth=a.$list.width(),a.listHeight=a.$list.height(),!1===a.options.vertical&&!1===a.options.variableWidth?(a.slideWidth=Math.ceil(a.listWidth/a.options.slidesToShow),a.$slideTrack.width(Math.ceil(a.slideWidth*a.$slideTrack.children(".slick-slide").length))):!0===a.options.variableWidth?a.$slideTrack.width(5e3*a.slideCount):(a.slideWidth=Math.ceil(a.listWidth),a.$slideTrack.height(Math.ceil(a.$slides.first().outerHeight(!0)*a.$slideTrack.children(".slick-slide").length)));var b=a.$slides.first().outerWidth(!0)-a.$slides.first().width();!1===a.options.variableWidth&&a.$slideTrack.children(".slick-slide").width(a.slideWidth-b)},b.prototype.setFade=function(){var c,b=this;b.$slides.each(function(d,e){c=b.slideWidth*d*-1,!0===b.options.rtl?a(e).css({position:"relative",right:c,top:0,zIndex:b.options.zIndex-2,opacity:0}):a(e).css({position:"relative",left:c,top:0,zIndex:b.options.zIndex-2,opacity:0})}),b.$slides.eq(b.currentSlide).css({zIndex:b.options.zIndex-1,opacity:1})},b.prototype.setHeight=function(){var a=this;if(1===a.options.slidesToShow&&!0===a.options.adaptiveHeight&&!1===a.options.vertical){var b=a.$slides.eq(a.currentSlide).outerHeight(!0);a.$list.css("height",b)}},b.prototype.setOption=b.prototype.slickSetOption=function(b,c,d){var f,g,e=this;if("responsive"===b&&"array"===a.type(c))for(g in c)if("array"!==a.type(e.options.responsive))e.options.responsive=(c(g));else{for(f=e.options.responsive.length-1;f>=0;)e.options.responsive(f).breakpoint===c(g).breakpoint&&e.options.responsive.splice(f,1),f--;e.options.responsive.push(c(g))}else e.options(b)=c;!0===d&&(e.unload(),e.reinit())},b.prototype.setPosition=function(){var a=this;a.setDimensions(),a.setHeight(),!1===a.options.fade?a.setCSS(a.getLeft(a.currentSlide)):a.setFade(),a.$slider.trigger("setPosition",(a))},b.prototype.setProps=function(){var a=this,b=document.body.style;a.positionProp=!0===a.options.vertical?"top":"left","top"===a.positionProp?a.$slider.addClass("slick-vertical"):a.$slider.removeClass("slick-vertical"),void 0===b.WebkitTransition&&void 0===b.MozTransition&&void 0===b.msTransition||!0===a.options.useCSS&&(a.cssTransitions=!0),a.options.fade&&("number"==typeof a.options.zIndex?a.options.zIndex<3&&(a.options.zIndex=3):a.options.zIndex=a.defaults.zIndex),void 0!==b.OTransform&&(a.animType="OTransform",a.transformType="-o-transform",a.transitionType="OTransition",void 0===b.perspectiveProperty&&void 0===b.webkitPerspective&&(a.animType=!1)),void 0!==b.MozTransform&&(a.animType="MozTransform",a.transformType="-moz-transform",a.transitionType="MozTransition",void 0===b.perspectiveProperty&&void 0===b.MozPerspective&&(a.animType=!1)),void 0!==b.webkitTransform&&(a.animType="webkitTransform",a.transformType="-webkit-transform",a.transitionType="webkitTransition",void 0===b.perspectiveProperty&&void 0===b.webkitPerspective&&(a.animType=!1)),void 0!==b.msTransform&&(a.animType="msTransform",a.transformType="-ms-transform",a.transitionType="msTransition",void 0===b.msTransform&&(a.animType=!1)),void 0!==b.transform&&!1!==a.animType&&(a.animType="transform",a.transformType="transform",a.transitionType="transition"),a.transformsEnabled=a.options.useTransform&&null!==a.animType&&!1!==a.animType},b.prototype.setSlideClasses=function(a){var c,d,e,f,b=this;d=b.$slider.find(".slick-slide").removeClass("slick-active slick-center slick-current").attr("aria-hidden","true"),b.$slides.eq(a).addClass("slick-current"),!0===b.options.centerMode?(c=Math.floor(b.options.slidesToShow/2),!0===b.options.infinite&&(a>=c&&a<=b.slideCount-1-c?b.$slides.slice(a-c,a+c+1).addClass("slick-active").attr("aria-hidden","false"):(e=b.options.slidesToShow+a,d.slice(e-c+1,e+c+2).addClass("slick-active").attr("aria-hidden","false")),0===a?d.eq(d.length-1-b.options.slidesToShow).addClass("slick-center"):a===b.slideCount-1&&d.eq(b.options.slidesToShow).addClass("slick-center")),b.$slides.eq(a).addClass("slick-center")):a>=0&&a<=b.slideCount-b.options.slidesToShow?b.$slides.slice(a,a+b.options.slidesToShow).addClass("slick-active").attr("aria-hidden","false"):d.length<=b.options.slidesToShow?d.addClass("slick-active").attr("aria-hidden","false"):(f=b.slideCount%b.options.slidesToShow,e=!0===b.options.infinite?b.options.slidesToShow+a:a,b.options.slidesToShow==b.options.slidesToScroll&&b.slideCount-ab.options.slidesToShow)){for(e=!0===b.options.centerMode?b.options.slidesToShow+1:b.options.slidesToShow,c=b.slideCount;c>b.slideCount-e;c-=1)d=c-1,a(b.$slides(d)).clone(!0).attr("id","").attr("data-slick-index",d-b.slideCount).prependTo(b.$slideTrack).addClass("slick-cloned");for(c=0;ci.getDotCount()*i.options.slidesToScroll))return void(!1===i.options.fade&&(d=i.currentSlide,!0!==c?i.animateSlide(g,function(){i.postSlide(d)}):i.postSlide(d)));if(!1===i.options.infinite&&!0===i.options.centerMode&&(a<0||a>i.slideCount-i.options.slidesToScroll))return void(!1===i.options.fade&&(d=i.currentSlide,!0!==c?i.animateSlide(g,function(){i.postSlide(d)}):i.postSlide(d)));if(!0===i.options.autoplay&&clearInterval(i.autoPlayTimer),e=d<0?i.slideCount%i.options.slidesToScroll!=0?i.slideCount-i.slideCount%i.options.slidesToScroll:i.slideCount+d:d>=i.slideCount?i.slideCount%i.options.slidesToScroll!=0?0:d-i.slideCount:d,i.animating=!0,i.$slider.trigger("beforeChange",(i,i.currentSlide,e)),f=i.currentSlide,i.currentSlide=e,i.setSlideClasses(i.currentSlide),i.updateDots(),i.updateArrows(),!0===i.options.fade)return!0!==c?(i.fadeSlideOut(f),i.fadeSlide(e,function(){i.postSlide(e)})):i.postSlide(e),void i.animateHeight();!0!==c?i.animateSlide(h,function(){i.postSlide(e)}):i.postSlide(e)}},b.prototype.startLoad=function(){var a=this;!0===a.options.arrows&&a.slideCount>a.options.slidesToShow&&(a.$prevArrow.hide(),a.$nextArrow.hide()),!0===a.options.dots&&a.slideCount>a.options.slidesToShow&&a.$dots.hide(),a.$slider.addClass("slick-loading")},b.prototype.swipeDirection=function(){var a,b,c,d,e=this;return a=e.touchObject.startX-e.touchObject.curX,b=e.touchObject.startY-e.touchObject.curY,c=Math.atan2(b,a),d=Math.round(180*c/Math.PI),d<0&&(d=360-Math.abs(d)),d<=45&&d>=0?!1===e.options.rtl?"left":"right":d<=360&&d>=315?!1===e.options.rtl?"left":"right":d>=135&&d<=225?!1===e.options.rtl?"right":"left":!0===e.options.verticalSwiping?d>=35&&d<=135?"left":"right":"vertical"},b.prototype.swipeEnd=function(a){var c,b=this;if(b.dragging=!1,b.shouldClick=!(b.touchObject.swipeLength>10),void 0===b.touchObject.curX)return!1;if(!0===b.touchObject.edgeHit&&b.$slider.trigger("edge",(b,b.swipeDirection())),b.touchObject.swipeLength>=b.touchObject.minSwipe)switch(b.swipeDirection()){case"left":c=b.options.swipeToSlide?b.checkNavigable(b.currentSlide+b.getSlideCount()):b.currentSlide+b.getSlideCount(),b.slideHandler(c),b.currentDirection=0,b.touchObject={},b.$slider.trigger("swipe",(b,"left"));break;case"right":c=b.options.swipeToSlide?b.checkNavigable(b.currentSlide-b.getSlideCount()):b.currentSlide-b.getSlideCount(),b.slideHandler(c),b.currentDirection=1,b.touchObject={},b.$slider.trigger("swipe",(b,"right"))}else b.touchObject.startX!==b.touchObject.curX&&(b.slideHandler(b.currentSlide),b.touchObject={})},b.prototype.swipeHandler=function(a){var b=this;if(!(!1===b.options.swipe||"ontouchend"in document&&!1===b.options.swipe||!1===b.options.draggable&&-1!==a.type.indexOf("mouse")))switch(b.touchObject.fingerCount=a.originalEvent&&void 0!==a.originalEvent.touches?a.originalEvent.touches.length:1,b.touchObject.minSwipe=b.listWidth/b.options.touchThreshold,!0===b.options.verticalSwiping&&(b.touchObject.minSwipe=b.listHeight/b.options.touchThreshold),a.data.action){case"start":b.swipeStart(a);break;case"move":b.swipeMove(a);break;case"end":b.swipeEnd(a)}},b.prototype.swipeMove=function(a){var d,e,f,g,h,b=this;return h=void 0!==a.originalEvent?a.originalEvent.touches:null,!(!b.dragging||h&&1!==h.length)&&(d=b.getLeft(b.currentSlide),b.touchObject.curX=void 0!==h?h(0).pageX:a.clientX,b.touchObject.curY=void 0!==h?h(0).pageY:a.clientY,b.touchObject.swipeLength=Math.round(Math.sqrt(Math.pow(b.touchObject.curX-b.touchObject.startX,2))),!0===b.options.verticalSwiping&&(b.touchObject.swipeLength=Math.round(Math.sqrt(Math.pow(b.touchObject.curY-b.touchObject.startY,2)))),"vertical"!==(e=b.swipeDirection())?(void 0!==a.originalEvent&&b.touchObject.swipeLength>4&&a.preventDefault(),g=(!1===b.options.rtl?1:-1)*(b.touchObject.curX>b.touchObject.startX?1:-1),!0===b.options.verticalSwiping&&(g=b.touchObject.curY>b.touchObject.startY?1:-1),f=b.touchObject.swipeLength,b.touchObject.edgeHit=!1,!1===b.options.infinite&&(0===b.currentSlide&&"right"===e||b.currentSlide>=b.getDotCount()&&"left"===e)&&(f=b.touchObject.swipeLength*b.options.edgeFriction,b.touchObject.edgeHit=!0),!1===b.options.vertical?b.swipeLeft=d+f*g:b.swipeLeft=d+f*(b.$list.height()/b.listWidth)*g,!0===b.options.verticalSwiping&&(b.swipeLeft=d+f*g),!0!==b.options.fade&&!1!==b.options.touchMove&&(!0===b.animating?(b.swipeLeft=null,!1):void b.setCSS(b.swipeLeft))):void 0)},b.prototype.swipeStart=function(a){var c,b=this;if(1!==b.touchObject.fingerCount||b.slideCount<=b.options.slidesToShow)return b.touchObject={},!1;void 0!==a.originalEvent&&void 0!==a.originalEvent.touches&&(c=a.originalEvent.touches(0)),b.touchObject.startX=b.touchObject.curX=void 0!==c?c.pageX:a.clientX,b.touchObject.startY=b.touchObject.curY=void 0!==c?c.pageY:a.clientY,b.dragging=!0},b.prototype.unfilterSlides=b.prototype.slickUnfilter=function(){var a=this;null!==a.$slidesCache&&(a.unload(),a.$slideTrack.children(this.options.slide).detach(),a.$slidesCache.appendTo(a.$slideTrack),a.reinit())},b.prototype.unload=function(){var b=this;a(".slick-cloned",b.$slider).remove(),b.$dots&&b.$dots.remove(),b.$prevArrow&&b.htmlExpr.test(b.options.prevArrow)&&b.$prevArrow.remove(),b.$nextArrow&&b.htmlExpr.test(b.options.nextArrow)&&b.$nextArrow.remove(),b.$slides.removeClass("slick-slide slick-active slick-visible slick-current").attr("aria-hidden","true").css("width","")},b.prototype.unslick=function(a){var b=this;b.$slider.trigger("unslick",(b,a)),b.destroy()},b.prototype.updateArrows=function(){var a=this;Math.floor(a.options.slidesToShow/2),!0===a.options.arrows&&a.slideCount>a.options.slidesToShow&&!a.options.infinite&&(a.$prevArrow.removeClass("slick-disabled").attr("aria-disabled","false"),a.$nextArrow.removeClass("slick-disabled").attr("aria-disabled","false"),0===a.currentSlide?(a.$prevArrow.addClass("slick-disabled").attr("aria-disabled","true"),a.$nextArrow.removeClass("slick-disabled").attr("aria-disabled","false")):a.currentSlide>=a.slideCount-a.options.slidesToShow&&!1===a.options.centerMode?(a.$nextArrow.addClass("slick-disabled").attr("aria-disabled","true"),a.$prevArrow.removeClass("slick-disabled").attr("aria-disabled","false")):a.currentSlide>=a.slideCount-1&&!0===a.options.centerMode&&(a.$nextArrow.addClass("slick-disabled").attr("aria-disabled","true"),a.$prevArrow.removeClass("slick-disabled").attr("aria-disabled","false")))},b.prototype.updateDots=function(){var a=this;null!==a.$dots&&(a.$dots.find("li").removeClass("slick-active").attr("aria-hidden","true"),a.$dots.find("li").eq(Math.floor(a.currentSlide/a.options.slidesToScroll)).addClass("slick-active").attr("aria-hidden","false"))},b.prototype.visibility=function(){var a=this;document(a.hidden)?(a.paused=!0,a.autoPlayClear()):!0===a.options.autoplay&&(a.paused=!1,a.autoPlay())},b.prototype.initADA=function(){var b=this;b.$slides.add(b.$slideTrack.find(".slick-cloned")).attr({"aria-hidden":"true",tabindex:"-1"}).find("a, input, button, select").attr({tabindex:"-1"}),b.$slideTrack.attr("role","listbox"),b.$slides.not(b.$slideTrack.find(".slick-cloned")).each(function(c){a(this).attr({role:"option","aria-describedby":"slick-slide"+b.instanceUid+c})}),null!==b.$dots&&b.$dots.attr("role","tablist").find("li").each(function(c){a(this).attr({role:"presentation","aria-selected":"false","aria-controls":"navigation"+b.instanceUid+c,id:"slick-slide"+b.instanceUid+c})}).first().attr("aria-selected","true").end().find("button").attr("role","button").end().closest("div").attr("role","toolbar"),b.activateADA()},b.prototype.activateADA=function(){this.$slideTrack.find(".slick-active").attr({"aria-hidden":"false"}).find("a, input, button, select").attr({tabindex:"0"})},b.prototype.focusHandler=function(){var b=this;b.$slider.on("focus.slick blur.slick","*",function(c){c.stopImmediatePropagation();var d=a(this);setTimeout(function(){b.isPlay&&(d.is(":focus")?(b.autoPlayClear(),b.paused=!0):(b.paused=!1,b.autoPlay()))},0)})},a.fn.slick=function(){var f,g,a=this,c=arguments(0),d=Array.prototype.slice.call(arguments,1),e=a.length;for(f=0;fscrollTopDiv&&scrollAtual iframe').wrap("

");$(".materiasDetalhes .detalhesMateria .texto table").each(function(){if($(this).outerWidth()>$(window).width()){$(this).wrap('

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a bússola estratégica para startups no século XXI

ByDaniel Wege

O Tripé da Vantagem Competitiva

Por que Implementar o ESG Agora e não Depois?

Do Discurso à Prática: Como Começar?

Conclusão: A Única Opção é Sustentável

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